At Dovetail I conducted foundational research to understand the researcher ecosystem and experience. As part of this research, we spoke to forty-five people worldwide across the research ecosystem - including researchers, designers, product managers, engineers, decision-makers, and research operations teams. I wanted to share some of the key takeaways I learned about researchers and how there are many facets to how researchers research today.
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Researchers should focus on the initial buy-in for research, collaborate with stakeholders throughout the research journey, and how findings are shared back with stakeholders. Academy Xi's Eric Lutley posed a bunch of questions to User Research Lead Jess Nichols about how researchers can become stakeholders' trusted advisor.
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Finding the relevant and right participants to engage in your qualitative research activities is no small feat. Academy Xi's Eric Lutley posed a bunch of questions to User Research Lead Jess Nichols about how researchers should leverage as many sources as possible to achieve this, being aware of potential biases within each of these sources.
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Since the dawn of corporate time, quantitative data has dominated boardrooms, annual reports, and executives' minds. The appeal is obvious: big numbers, broad trends, colorful graphs, and pie charts galore. However, quantitative data only tells you half of the story. Academy Xi's Eric Lutley posed a bunch of questions to User Research Lead Jess Nichols about the other half of the story—qualitative research.
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Researchers spend a lot of their day talking to people, trying to understand them and empathize with their experiences. They're not the only ones in the organization speaking to people–product managers, designers, customer success, marketing, and sales frequently chat with users and customers.
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As much as I love being a researcher, we experience some challenges when we try to lead research. Here I share some of the common pain points other researchers, and I have faced within our roles.
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Although research processes may vary by methodology or project team, some fundamentals exist across research projects. Below outlines the collective experience that qualitative researchers undertake to conduct research.
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Throughout my career, I've always had questions about what I do as a user researcher and how others can have a similar career journey. However, becoming a researcher is much more nuanced than just having conversations, and there are so many paths to having a career as a researcher. This series will share more about the context of who, what, and how of researching.
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So you've discovered the opportunity to work with a researcher; or are looking to move onto a researcher career path – but you're not sure what a researcher does. Researchers are generally responsible for collecting, organizing, and analyzing opinions (qualitative) and data (quantitative) to solve problems, explore issues, and predict trends.
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As part of UX Coffee Hours, I've been grateful to connect with so many talented, up and coming researchers and give back to the research community. Because of my experience in hiring researchers, I often share advice on how to improve portfolios and resumes. Here are some of the common tips I often share in how to make sure your resume and portfolio stands out in a crowd.
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Social media is now an integral part of a brand’s online identity but it is not as simple as creating a Facebook page and expecting a community to form overnight. In parts 1 and 2 of this series, we discussed how to plan and launch your social media presence. Part 3 looks at how you continue to retain your community.
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Social media is now an integral part of a brand’s online identity, but establishing a presence is not as simple as creating a Facebook page and expecting a community to form overnight.
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Social media is now an integral part of a brand’s online identity but it is not as simple as creating a Facebook page and expecting a community to form overnight. Before you start building a presence, it is important to ask yourself four key questions to establish your strategy
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